Consumer Healthcare Advisors

Maximize your strategic alternatives with our expertise


WBP offers a wide range of investment banking and management consulting services:

WBP offers a comprehensive set of corporate finance (M&A) services including but not limited to divestures, acquisitions and mergers. WBP is fully involved in the structuring and execution of transactions. What differentiates us: Industry expertise. Senior level attention. Global network. Experienced, entrepreneurial, committed team About WBP.


Supporting management and shareholders within the consumer healthcare industry.

WBP professionals have focused on the consumer healthcare industry for over two decades and have a clear strategic perspective of its roots, development, and future. This is supported by the depth and breadth of our partners’ understanding, our global network and our experience with our own private equity investments.

Healthy Consumer Products

MedTech and Rehabilitation

Active Lifestyle / Services

Healthy Consumer Products

MedTech and Rehabilitation

Active Lifestyle / Service

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Wellness Business Partners

Wellness Business Partners GmbH (WBP) is an established strategy consulting and investment banking firm with special focus and expertise in the consumer healthcare industry.

Founded 1999, based in Frankfurt am Main, Germany.

Industry Expertise. WBP professionals have focused on the consumer healthcare industries for over 20 years and have a clear strategic view of its roots, development, and future. This is supported by the depth and breadth of understanding of our partners and sharpened by our experience in private equity investment.

Senior level attention. WBP professionals provide senior level attention on mid-market transactions with a transatlantic reach, and high quality. We have no conflicts in lending, investing, or trading.

Global Reach. WBP professionals have completed cross-border transactions and projects in North America and throughout Europe and are well equipped to navigate between economies and cultures. In addition, WBP has built a global network of industry experts and strategic partners to deliver best services to our clients.

Transaction Experience. The WBP team has extensive experience and a clear understanding of the transaction environment. Our close relationships with strategic and financial buyers and sellers, financial institutions, and advisors as well as our global capabilities ensure excellent service to our clients.

Experienced, entrepreneurial, committed team. We act in an entrepreneurial manner. Our goal is to provide our clients with the very best financial services and to support the growth of industries whose values we embrace. The WBP team is composed of highly educated, motivated, experienced professionals as well as (technical) industry experts as needed.

Clients: WBPs‘ sweet spot are mid-sized transactions; WBPs‘ -> clients include owner/founders of mid-sized companies, management teams of medium to large corporations and private equity groups who entrust WBP with projects of highest strategic importance and confidentiality.

Christian Eckel is a founder and Managing Director of Wellness Business Partners GmbH. He is also a managing director of Sona Positive Health GmbH, a leading German supplier of corporate fitness services. Christian is also an active Nutrition Capital advisor and panellist (

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For more information, please see/download attached WBP Snapshot Presentation.

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